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Sep 11 2014
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5 Ways Social Media is Changing Your Brain

Published in Promote & Reach

Social media being everywhere has started to affect and change how we think and act in many ways. AsapSCIENCE has this nifty video on how social media is rewiring our brain functions. Here are 5 ways how it’s changing how we perceive, interact, and react to the world.

  1. Addiction: The immediate rewards from social media with little effort required is refocusing our attention, emotions, and decision making into processing neurological excitement following these interactions.
  2. Multi-tasking: It’s now harder to switch between tasks and remember information with our collective constant sense of distraction.
  3. Phantom vibrations syndrome: Our brains are interpreting an “itch” for social media interactions psychologically through perceived notifications.
  4. Self-involvement: Social media has heightened our own views and experiences thanks to a built-in of audience as we receive instant feedback from talking about ourselves constantly.
  5. Relationships: Partners actually favour meeting first online with its anonymity and honesty about expectations.

(via SocialTimes)

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Sep 04 2014
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Are you wondering if Search Engine Optimization or Pay-Per-Click is the right strategy for your business’ needs? Or perhaps, you’re just wondering what the difference between SEO and PPC is.

Our very own SEO specialist Laure Sabini explains the differences in detail below.

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Sep 02 2014
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HTTPS and Google Rankings So Far

Last month, search giant Google announced it was giving a minor ranking boost to websites with HTTPS (and SSL 2048-bit key certificate security), giving webmasters an extra incentive to bolster web security for users and migrate to a more secure standard.


Google heavily qualified the move, saying it would likely affect “fewer than 1% of global queries”, but it was still seen as a possibly significant impact. However, a SearchMetric study released today shows no discernible ranking benefit so far in Google for sites who migrated from HTTP to HTTPS in the last month.

(via Search Engine Roundtable)

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Aug 18 2014
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How Pay-Per-Call Advertising Works

Pay-per-call is a performance-based advertising model and service (similar to pay-per-click) used for businesses particularly suited to voice contact and those who consider incoming phone calls as high-value leads for conversion. Businesses know many customers, depending on the type of product or service they offer, often wish to speak to vendors before committing to buy and calls lasting over a few minutes usually lead to direct sales.


The growth of the pay-per-call model has risen partly as a result of click fraud and the growing base of smartphones and the click-to-call feature. Businesses only pay for real calls from potential customers who dial a unique phone number (which is tracked) advertised through various means. Depending on the type of business or agreement, relevant calls lasting typically between 60 to 90 seconds trigger a conversion fee to the marketer. Basically, it breaks down like this:

  1. Prospective customers search for your product or service and/or:
  2. They see an add set up by the marketer.
  3. They call the unique phone number and it’s forwarded to the business.
  4. Business pays for qualified calls leading to sales and not short ones.
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Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & Account Management. We are about performance that takes our clients' results to the next level.

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