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Apr 16 2015
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5 Ways to Determine Who Your Best Affiliates Are

Published in Affiliate Marketing
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Affiliate MarketingOnline or off, customers frequently feel more loyalty to the affiliate than the brand itself. That means marketers can improve their conversion numbers by choosing the best affiliates to begin with. After all, just a few partners could end up providing most of the traffic to your website.

A number of factors can signal that you have found a high-value affiliate:

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Apr 14 2015
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The State of Search Across Devices

Published in Mobile Marketing

The state of search across devicesThat prize consumer you’re after could Google reviews of your restaurant on his laptop, make reservations from a tablet and then get directions from his smartphone, all within an hour. The trend of searching across multiple devices, by people transitioning from one to the other, is on the rise as users query search providers from nearly any location. Recent Microsoft research found that 16 percent of queries on one search engine were from multidevice users, despite the fact that the percentage of actual users was lower. In other words, those doing the searches are especially engaged, making them more accessible to digital marketers – but also harder to pin down.

It’s not just that we’re seeing people use more devices, but that the types of usage are also evolving. Marketers will have their work cut out as they anticipate changes in how consumers conduct different types of searches. The report points to the example of gaming console users, who can now conduct Web searches directly from consoles and use applications previously found only on other devices.

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Apr 10 2015
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Knowing When Your Brand Needs A Mobile App

Published in Mobile Marketing

Mobile apps give can give businesses new SEO opportunities.With more consumers spending time on their mobile apps, you may be wondering whether to take advantage of the trend. Many companies create apps to build on their existing communication with consumers via their iPhones, iPads and Androids, provide them with a new service, or broaden their audience.

But brand apps still comprise a small fraction of overall app activity. A few well-functioning mobile channels may already serve your brand just fine.

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Apr 08 2015
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The 411 On Mobile Pay-Per-Click

Pay Per Click AdvertisingMore than half of adults use their phones to surf the Web, the Pew Research Center reported – a trend that will continue throughout 2015. That amounts to a lot more clicks and impressions available to marketers, many of whom are already using the pay-per-click model to target users of cell phones, iPads and other mobile devices.

Essentially, this offers a more efficient way to manage the type of website, time of day and ad copy that these visitors are viewing. Mobile PPC ad campaigns allow marketers control over when and how ads will be displayed, and who will see them.

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Apr 06 2015
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8 Tips To Drive Lead Generation With Pay-Per-Inquiry Radio Advertising

per-inquiry radio advertising

Many brand advertisers are missing out on the performance placement opportunities that radio has to offer. Pay-per-inquiry radio advertising is one such opportunity for direct marketers because, typically, you only pay for the inquiries generated, regardless of the number of spots that air. It could also enable you to reach more radio markets than you would through traditional radio buys. Last year AdAge ranked pay-per-lead generation programs among its top B2B prospecting programs, but it can be just as effective for B2C.

Your program would get rolled out to a broad spectrum of radio stations, networks and syndicators of your choice in your desired geographical area. Depending on your objectives, sales leads can be generated through a variety of offers, from a free appointment or trial, to a free rate quote or request for more information.

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About Us

Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & lead generation. We are about performance that takes our clients' results to the next level. Prestige Marketing serves clients in Vancouver, Richmond, Burnaby, and Toronto, Canada.