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Online Marketing
Aug 18 2015
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4 Reasons Why Pay-Per-Call Add Value To Digital Performance Marketing Strategy [Infographic]

Published in Infographic

4 Reasons Why Pay-Per-Call Add Value To Digital Performance Marketing Strategy

With more and more users searching on their mobile devices, giving them the option to call and speak with someone directly has played a huge role in improving conversions. This is where pay per call advertising benefits businesses that can connect and sell to their customers by phone. By utilizing call-tracking abilities, pay per call advertising allows marketers to gather new insights from their pay per click advertising such as keywords used, landing pages visited and which ad triggered the call. Information such as caller location, call duration, day and time of call are also available, allowing marketers to make powerful optimizations to their advertising strategies and budgets for better ROI.

See our infographic below to learn more on how pay per call can add value for your digital performance marketing strategy.

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Jul 22 2015
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Pay Per Click Is Search Engine’s Best Friend [Infographic]

Pay Per Click Benefits SEM

Search Engine Marketing (both paid and SEO) is one of the most effective form of customer acquisition. While there is a lot of focus on growing organically through Search Engine Optimization, marketers should not dismiss Pay Per Click Advertising. Even if your website is ranked #1, data showed that paid ads provides 50% incremental clicks. This number is even greater when the organic result rank 5 or below. Thus, whether your website is ranking in the top 3 spots or lower, pay per click advertising can help boost your visibility and generate traffic that might have been missed.

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Jun 10 2015
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Should You Invest in Bing Ads?

Published in Lead Generation

Should you invest in Bing adsThere are many reasons marketers are investing time, attention and cash in their e-commerce ad campaigns. New trends and features in pay-per-click advertising models are providing us with more keyword level control than ever. The rise of online product listing ads – as well as increasing improvements around product listings themselves – is also creating more product awareness among consumers who shop online.

Google AdWords dominates the paid search industry and is certainly crucial to many online campaigns. But marketers shouldn’t overlook the benefits of Bing ads.

A boost to search volume
One misconception that marketers and consumers alike share is that Google somehow controls all online searches. There’s actually more diversity of search methods than many people realize. According to comScore’s “April 2015 U.S. Desktop Search Engine Rankings,” Yahoo sites account for 12.7 percent of search volume and Microsoft sites account for 20.2 percent. Google gets 64.2 percent – a high percentage, but not exactly a monopoly.

Bing Ads serves pay-per-click ads for Yahoo and Microsoft sites. Can your brand afford to miss out on nearly one-third of searches?

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Jun 02 2015
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How Marketers Perceive Mobile Advertising

How marketers perceive mobile advertisingMarketers and consumers have something in common: Neither group knows quite what to make of mobile advertising. But we’re getting there. We know, for instance, that consumers are willing to view certain ads they consider relevant to them. Yet there is an overall aversion to the prevalence of mobile advertising, PwC reported recently. That – and the relative newness of this advertising trend – may help explain why marketers are not unanimously on board with every aspect of mobile programmatic advertising.

Marketers do value mobile advertising, though. Different brands and organizations tend to focus on the aspects that are most relative to their current marketing campaigns. More and more, marketers are shifting funds from other formats to fold mobile strategies into their programs. In the latest IAB Mobile Center’s “Marketer Perceptions of Mobile Advertising” research, a holistic look at marketers’ views of mobile, two out of five marketers agreed that mobile programmatic advertising would help them reach their target audiences.

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May 28 2015
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Is Mass Marketing Dead?

Is mass marketing dead?It’s not hard to imagine a future where interactive marketing messages are nearly inescapable. As advertising increasingly gets incorporated into our every device, brands will have even more opportunities to interact with consumers in every aspect of their lives – and will tailor their messages accordingly. As marketing gets customized to consumers’ particular tastes and interests, it’s worth asking: What future is there for mass marketing?

The Wall Street Journal went so far as publishing a farewell to mass marketing recently. The article envisioned a future in which advertisers will pinpoint the exact moments and needs that users have and supply consumers with the solutions they are looking for in real time. In other words, the more ways we have to reach the masses, the less relevant mass marketing could become.

We’re already witnessing a mass trend toward customization in marketing, aided by new software packages, social media and other technology. But traditional mass marketing hasn’t gone away, either. Marketers won’t stop trying to reach large swaths of consumers in broad geographical areas any time soon, and they’ll probably continue using some of the same methods for doing so.

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About Us

Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & lead generation. We are about performance that takes our clients' results to the next level. Prestige Marketing serves clients in Vancouver, Richmond, Burnaby, and Toronto, Canada.