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Apr 23 2014
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#Socialnomics: Social Media Facts Every Marketer Should Know

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Socialnomics author Erik Qualman and creator of the popular video series of the same name has released a new clip filled with interesting social media facts and stats. It shows how marketers are reaching out to and engaging with consumers, particularly through mobile and the power of social.

We don’t have a choice on whether we do social media. The choice is how well we do it.

Did you know?

  • 53% of millennials would rather lose their sense of smell than their technology.
  • 93% of shoppers’ buying decisions are influenced by social media.
  • 53% of people on Twitter recommend products in their tweets.
  • 4 C’s of digital: creating, curating, connecting, and culture.

Are you ready?

(via Mashable)

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Apr 04 2014
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Cascadia Startup Day: Accelerating Together

We attended the first ever Cascadia Startup Day conference held by accelerators GrowLab, Invoke Labs, Launch Academy, Spring Activator, and Wavefront. The activators teamed up for day of activities and workshops aimed at growing startups and accelerating the entrepreneurial community.

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We spent the day networking and learning with Vancouver, Seattle and Portland area startup companies as well as investors and advisors at the Yaletown Roundhouse on topics of community management, growing pains, idea generation, and the overall execution of digital services in the context of fostering continued growth.

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Part of the affair were pitch sessions and a lot of practice for eager, young startups (mostly apps) looking to spin themselves off and make a place for their ideas in the marketplace. It was refreshing meeting and hearing entrepreneurs sell themselves and their potential. Key takeaways included inclusive thought and conversations about the overall user experience and decision making at every level of growth to carry out your vision.

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Apr 01 2014
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SheSays Shop Talk Vol. 5: Agency 360

We made our way over to the Rethink‘s headquarters to attend Shop Talk Vol. 5: Agency 360 – A speakers panel series organized by SheSays Vancouver. In case you aren’t familiar with their work, SheSays is a global network aimed at supporting the advancement of women into top level roles within the marketing and advertising industries.

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As soon as we stepped onto Rethink’s famous green astroturf carpet, we knew we were in the right place. All guests were greeted with a wine stand to our right and friendly faces in every other direction. The evening’s panellists included Vega Senior Brand Manager Brittany Hull, Cossette Director of Brand Services Anne Buch, Rethink Creative Director Lisa Nakamura, Village & Co. Managing Director Nora Ahern, and content producer Sue Bell.

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These powerful and inspirational women covered a variety of topics ranging from advice on how to succeed as a creative, account, or team manager to how to live and work in one of the most cutthroat industries and still rise to the top without losing your mind. To sum up our main takeaways of the evening, success in this business begins through finding your ideal job description. Once you know what you want, do whatever you can to get your foot in the door.

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Mar 28 2014
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Don’t Build Links, Earn Them [Infographic]

SEO has come a long way in recent years, and the techniques that once were the foundation of an effective link-building strategy now often result in penalties and low page rankings. Learn what does and doesn’t work, and how to earn high-quality, rank-improving links.

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Outdated Link-Building Approaches

Low-quality content, comment spamming, and meta keywords are no longer effective SEO Strategies – and with good reason. As search engine algorithms become increasingly sophisticated, it’s easier to detect (and weed out) manipulative link schemes.

» Quid pro quos and reciprocal links
» Guest blogs filled with unnatural links
» Falsely marking headings with H1 tags
» Spamming blog comments and forums with backlinks
» Frequent press releases lacking newsworthy content

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Mar 24 2014
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Digital Strategy Conference Vancouver

We at Prestige are proud to be a presenting sponsor for the Digital Strategy Conference Vancouver from April 29 to May 1 at UBC Robson Square. Take a deep dive into learning how to apply digital strategies for your company surrounded by high-profile speakers from top local and global brands sharing stories, insights, and case studies that will educate, inform and inspire.

Our very own award-winning Senior SEO Specialist & Web Analyst Allen Jurisic will be a featured conference speaker. He will be talking about big data and digital analytics through the lens of geographic locations. Join us in connecting and networking with digital leaders=.

Be sure to visit our booth and as a special offer to our followers, use the promo code on following link to save up to $300 on your pass. Register now.

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About Us

Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & Account Management. We are about performance that takes our clients' results to the next level.

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