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Jul 30 2014
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The Importance of Content and its Role in Inbound Marketing [Infographic]

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As content is shared and spread through networks like Twitter and Facebook news aggregators like Reddit and Digg and bookmarking sites like Delicious and others, the reach of the content can grow virally. This can lead to substantial increases in visibility.

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As content is picked up and syndicated from site to site, many links can be built to the company’s blog or home page. These links can significantly improve the site’s overall visibility in search engines.

Along with improvements in search engine rankings, content marketing can create massive buzz and consistent referral traffic, as well as driving sales or leads.

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Jul 24 2014
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Inbound Marketing vs. Outbound Marketing [Infographic]

Inbound marketing is a strategy used by marketers to generate the attention of customers that are in need of your business, as opposed to the traditional methods of contacting customers by buying email lists, print ads, cold calling, and other forms of outbound marketing.

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Inbound: Any marketing tactic that relies on earning people’s interest instead of buying it.

  • Communication is interactive and two-way.
  • Customers come to you via search or refferals.
  • Marketers provide value.
  • Marketer seeks to entertain and/or educate.

Outbound: Any marketing that pushes products or services on customers.

  • Communication is one-way.
  • Customers are sought out via print, TV, radio, banner advertising, cold calls.
  • Marketer provides little to no added value.
  • Marketer rarely seeks to entertain or educate.
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Jul 16 2014
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Whitecaps FC Suite Social Contest: Winner #1

The first wave our Vancouver Whitecaps Suite Social contest is over with a final score. It was a tough matchup before Murray Lynn took over and dominated the competition, leading the final weeks in social interactions with the ‘Caps up until July. Congratulations to him on winning the first prize pack.

You can check the weekly leader boards here: week 1 / 2 / 3 / 4 / 5.

In case you missed it, here are the contest rules (below) for participating in the giveaway to win the prize packs.

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Jul 10 2014
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Content Marketing is the New Marketing

Marekto published an interesting new B2B marketing focused infographic talking about how content marketing has transformed traditional advertising methods.

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” – Content Marketing Institute (CMI)

Generating active content has become an extension of overall marketing and branding materials businesses and organizations already sends out. Creating high-quality content in order to build your brand as a thought/knowledge leader within your industry and trust in the community focused on a target audience is a very viable way of generating leads and engaging customers.

Why should companies use content marketing?

Risk mitigation: It develops trust using information and data to persuade the customer and inform their decision making in order to lessen the idea of risk.

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Jul 02 2014
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5 Things About SEO and Social Media

1) Integrate social media and SEO.

Creating and sharing original content about your company/organization and brand is one of the most effective SEO tactics today. This can be a natural, organic way of external link building and crowd sourcing information. Search and rankings are increasingly relying and using social circles and networks to measure accuracy and success through effective linking strategies across platforms and networks.

2) Social is the great equalizer.

It’s hard to compete with established brands online. This is where social media can allow newcomers, startups, an unknown players to make their mark. Going viral or creating a series or backlog or valuable, high-quality content and building a social community online can make your digital marketing strategy all the more feasible.

Attaining likes, comments, shares, followers, and ultimately new relationships through social channels allows smaller fish to compete at a more palpable level with bigger players. It’s all about starting with and finding a niche market to play in before expanding your reach and growing your brand.

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Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & Account Management. We are about performance that takes our clients' results to the next level.

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