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Aug 18 2014
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How Pay-Per-Call Advertising Works

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Pay-per-call is a performance-based advertising model and service (similar to pay-per-click) used for businesses particularly suited to voice contact and those who consider incoming phone calls as high-value leads for conversion. Businesses know many customers, depending on the type of product or service they offer, often wish to speak to vendors before committing to buy and calls lasting over a few minutes usually lead to direct sales.

(via CJ Affiliate)

The growth of the pay-per-call model has risen partly as a result of click fraud and the growing base of smartphones and the click-to-call feature. Businesses only pay for real calls from potential customers who dial a unique phone number (which is tracked) advertised through various means. Depending on the type of business or agreement, relevant calls lasting typically between 60 to 90 seconds trigger a conversion fee to the marketer. Basically, it breaks down like this:

  1. Prospective customers search for your product or service and/or:
  2. They see an add set up by the marketer.
  3. They call the unique phone number and it’s forwarded to the business.
  4. Business pays for qualified calls leading to sales and not short ones.
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Aug 07 2014
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Video Marketing is the New Black

Video has always been a high mark for content creation and marketing strategies for its quality storytelling using audio and visuals to get your brand’s messaging across. In the last year or so, however, we’ve seen an apex and renaissance of internet video production from across mediums, industries, and networks. Let’s discuss why.

video-marketing (via Fernando Biz)

1) Creating video at your fingertips.

The power of high quality video is everywhere from your phone, camera, webcam, and pretty much every device you own. Easy to use suites, editing software, and social networks optimized for video have also made it better than ever to craft your message or specially tailored video content to share online.

2) Sharing and mobile video.

Since the advent and continuing development of YouTube and other video networks, people have loved sharing video. This evolution has grown leaps and bounds with the days of buffering and clunky streams more or less over. All this video is in the power of your hands as users are viewing or streaming video on their mobile devices at higher than ever rates. Also, the results of video speak for themselves:

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Jul 30 2014
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The Importance of Content and its Role in Inbound Marketing [Infographic]

As content is shared and spread through networks like Twitter and Facebook news aggregators like Reddit and Digg and bookmarking sites like Delicious and others, the reach of the content can grow virally. This can lead to substantial increases in visibility.

importanceofcontent-inboundmarketing-edit

As content is picked up and syndicated from site to site, many links can be built to the company’s blog or home page. These links can significantly improve the site’s overall visibility in search engines.

Along with improvements in search engine rankings, content marketing can create massive buzz and consistent referral traffic, as well as driving sales or leads.

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Jul 24 2014
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Inbound Marketing vs. Outbound Marketing [Infographic]

Inbound marketing is a strategy used by marketers to generate the attention of customers that are in need of your business, as opposed to the traditional methods of contacting customers by buying email lists, print ads, cold calling, and other forms of outbound marketing.

inbound-vs-outbound

Inbound: Any marketing tactic that relies on earning people’s interest instead of buying it.

  • Communication is interactive and two-way.
  • Customers come to you via search or refferals.
  • Marketers provide value.
  • Marketer seeks to entertain and/or educate.

Outbound: Any marketing that pushes products or services on customers.

  • Communication is one-way.
  • Customers are sought out via print, TV, radio, banner advertising, cold calls.
  • Marketer provides little to no added value.
  • Marketer rarely seeks to entertain or educate.
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Jul 16 2014
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Whitecaps FC Suite Social Contest: Winner #1

The first wave our Vancouver Whitecaps Suite Social contest is over with a final score. It was a tough matchup before Murray Lynn took over and dominated the competition, leading the final weeks in social interactions with the ‘Caps up until July. Congratulations to him on winning the first prize pack.

You can check the weekly leader boards here: week 1 / 2 / 3 / 4 / 5.

In case you missed it, here are the contest rules (below) for participating in the giveaway to win the prize packs.

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About Us

Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & Account Management. We are about performance that takes our clients' results to the next level.

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