As content is shared and spread through networks like Twitter and Facebook news aggregators like Reddit and Digg and bookmarking sites like Delicious and others, the reach of the content can grow virally. This can lead to substantial increases in visibility.
As content is picked up and syndicated from site to site, many links can be built to the company’s blog or home page. These links can significantly improve the site’s overall visibility in search engines.
Along with improvements in search engine rankings, content marketing can create massive buzz and consistent referral traffic, as well as driving sales or leads.Read More