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Mar 31 2015
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A Brief History of Google Search Algorithms

Published in Online Tidbits
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A brief history of Google search algorithms

Confused by algorithms? Who wouldn’t be, considering that Google changes its search algorithms hundreds of times each year. The point of these pesky formulas, however, is not as hard to grasp if you understand why they exist in the first place.

Google bases its search results on PageRank, its original algorithm dating back to the 1990s. PageRank was created to establish a hierarchy that would rank websites in search engine results according to importance and popularity. Generally, it does so by taking into account both the quantity and quality of links to a given page. Your website may not have received thousands of visitors, but if it’s the only online source of expert information on a given topic, it could still rank higher than a spammy page that has been viewed more times.

Many other factors determine the ranking of search results on Google. Take a look at the top three  and what they mean for marketers:

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Mar 27 2015
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4 Social Media Marketing Tips for B2Cs

Published in Social Media

Social Media Marketing ToolsThink companies are spending a lot on social media now? According to Duke University’s Fuqua School of Business, the social media spending of U.S. firms is expected to rise 150 percent over the next five years. If your reaction is that you couldn’t dedicate more hours to your activities on social networking sites without cloning yourself, take heart. Most marketers could strengthen their social media programs by making better use of tools and techniques already available to them.

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Mar 25 2015
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3 Ways To Boost Your Performance-based Advertising

How To Improve Your Advertising ROIRemember when purchasers paid marketers regardless of whether they were able to track and measure just how effective their campaigns were? How times have changed. With the introduction of each new measuring device, it seems, comes more pressure for marketers to whip up results. The fact that most Internet ad revenue in the U.S. is now comprised of performance-based advertising only highlights this fact.

To spark some ideas, check out three key ways to do so:

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Mar 19 2015
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Using Customer Experience to Drive Social Media Engagement

Published in Social Media

Find out what people are saying about your brand

Online reviews are among the best forms of advertising. It should be no surprise, then, that customers tend to trust each other for brand recommendations. And more of them are turning to social media to spread the word about product experiences good and bad.

MarketingProfs reported that 93 percent of consumers who write product reviews are inspired by a positive experience with a brand — while 71 percent do so after a negative experience. And reviews are just the tip of the iceberg in terms of how customers convey their experiences through social media.

Find the conversations
Pay attention to what people are saying about your brand on social media. The reputation that others are spreading can have a huge effect on a brand’s image. When a customer uses YouTube to demonstrate your software, or posts photos of your new makeup line on Pinterest, they’re generating interest through likes and comments.

That customer-driven buzz often expands over time, as links are shared with friends and make their way to new communities with new fan bases. When customers are driving interest, it can take time to generate results, requiring patience and follow-through on the part of marketers.

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Mar 17 2015
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5 Ways to Boost Your Affiliate Marketing Program

The typical business can afford its affiliate marketing program as long as it converts into cash. Chances are, you’re already dedicated to hitting an ideal percentage of your monthly targets. So how do you ensure that all of your affiliates bring in enough customers and visitors to survive?

Make the most of your affiliate marketing budget

Make the most of your affiliate marketing budget.

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About Us

Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & lead generation. We are about performance that takes our clients' results to the next level. Prestige Marketing serves clients in Vancouver, Richmond, Burnaby, and Toronto, Canada.