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Sep 02 2014
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HTTPS and Google Rankings So Far

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Last month, search giant Google announced it was giving a minor ranking boost to websites with HTTPS (and SSL 2048-bit key certificate security), giving webmasters an extra incentive to bolster web security for users and migrate to a more secure standard.


(via Search Engine Roundtable)

Google heavily qualified the move, saying it would likely affect “fewer than 1% of global queries”, but it was still seen as a possibly significant impact. However, a SearchMetric study released today shows no discernible ranking benefit so far in Google for sites who migrated from HTTP to HTTPS in the last month.

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Aug 18 2014
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How Pay-Per-Call Advertising Works

Pay-per-call is a performance-based advertising model and service (similar to pay-per-click) used for businesses particularly suited to voice contact and those who consider incoming phone calls as high-value leads for conversion. Businesses know many customers, depending on the type of product or service they offer, often wish to speak to vendors before committing to buy and calls lasting over a few minutes usually lead to direct sales.

pay-per-call

The growth of the pay-per-call model has risen partly as a result of click fraud and the growing base of smartphones and the click-to-call feature. Businesses only pay for real calls from potential customers who dial a unique phone number (which is tracked) advertised through various means. Depending on the type of business or agreement, relevant calls lasting typically between 60 to 90 seconds trigger a conversion fee to the marketer. Basically, it breaks down like this:

  1. Prospective customers search for your product or service and/or:
  2. They see an add set up by the marketer.
  3. They call the unique phone number and it’s forwarded to the business.
  4. Business pays for qualified calls leading to sales and not short ones.
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Aug 07 2014
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Video Marketing is the New Black

Video has always been a high mark for content creation and marketing strategies for its quality storytelling using audio and visuals to get your brand’s messaging across. In the last year or so, however, we’ve seen an apex and renaissance of internet video production from across mediums, industries, and networks. Let’s discuss why.

video-marketing (via Fernando Biz)

1) Creating video at your fingertips.

The power of high quality video is everywhere from your phone, camera, webcam, and pretty much every device you own. Easy to use suites, editing software, and social networks optimized for video have also made it better than ever to craft your message or specially tailored video content to share online.

2) Sharing and mobile video.

Since the advent and continuing development of YouTube and other video networks, people have loved sharing video. This evolution has grown leaps and bounds with the days of buffering and clunky streams more or less over. All this video is in the power of your hands as users are viewing or streaming video on their mobile devices at higher than ever rates. Also, the results of video speak for themselves:

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Jul 30 2014
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The Importance of Content and its Role in Inbound Marketing [Infographic]

As content is shared and spread through networks like Twitter and Facebook news aggregators like Reddit and Digg and bookmarking sites like Delicious and others, the reach of the content can grow virally. This can lead to substantial increases in visibility.

importanceofcontent-inboundmarketing-edit

As content is picked up and syndicated from site to site, many links can be built to the company’s blog or home page. These links can significantly improve the site’s overall visibility in search engines.

Along with improvements in search engine rankings, content marketing can create massive buzz and consistent referral traffic, as well as driving sales or leads.

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About Us

Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & Account Management. We are about performance that takes our clients' results to the next level.

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