Keeping track of all Google’s algorithm updates can feel like visiting a zoo where they’re always moving the penguin exhibit. Even the most experienced SEO masters can get a little lost. Here’s a roadmap to a few of the biggest updates in recent years – plus tips on how to adjust your route accordingly.
Google changes its search algorithm about 500-600 times each year. In the past 3 years, we’ve seen three major updates:
» The Panda/Farmer – debuted February 2011
» The Penguin – debuted April 2013
» The Hummingbird – debuted August 2013
Continue reading »
Today’s post is going to be a kind of case study: how to SEO an SEO company. Since Prestige offers services in search engine optimization, we thought: why not offer ourselves up as a guinea pig to show that SEO works?
SEO is all about using analysis and strategy to make sure that sites get found on search engines like Google. Let’s take a look at what happened when our SEO experts decided to optimize our own site to increase traffic. Between June 2013 to September 2013, we grew our site visits by a 231.72% increase in traffic. From September to October, we increased traffic by another 41.27%. Over the 3-month period from July-September, our organic traffic growth rate averaged at 52.55%. The total increase from June to October is a difference of 368.62%.
The growth percentages show a significant difference in site traffic, and we want this to show that SEO does work, and there are tangible results from search engine analysis and strategy. From this example, you can see that there are real deliverable results. If you’re interested in how this works, or if you’re at least interested in the results, we’d be happy to talk to you!
If you were at last week’s annual Lotus Awards, you may remember all our giveaways as the presenting sponsor. One last one is our #LotusPrestige contest for a chance to win a trip to Las Vegas. We received some great submissions we’d like to share with all of you. Thanks to everyone who entered.
Last night was the annual Lotus Awards, this year, proudly sponsored by us at Prestige. Established in 1989, the gala event is a competitive advertising awards show celebrating creative excellence in British Columbia.
The show was founded by the west coast advertising community to recognize outstanding creative work of individuals, companies and agencies. It’s been expanded to include design, interactive, social media and a new student category.
As the title sponsor, we were honoured to provide the gala night with resources and support in order to make sure everything was pulled off nicely and continue the tradition. Continue reading »
Our very own Strategic Development Manager Amanda Lee and Business Development Manager Chris Reynolds (below) attended last night’s 43rd annual Marketer of the Year gala event from the BC Chapter of the American Marketing Association (BC AMA). The night honoured and awarded Vancity for their “Make Good Money” branding strategy and community campaign (partnered with Wasserman) with the title honour.
The networking reception featured samplers from partner companies like Beta5 Chocolates, A Bread Affair, Fresh Roots Urban Farm, and Sole Food Street Farms. It was great to see Vancity make the effort to incorporate their partnership success stories into the event. Continue reading »
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