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Jan 22 2015
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How to Set Up a Pay-Per-Call Campaign to Generate Quality Inbound Leads

Published in Pay Per Call
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Drive more calls to your business with Pay Per Call AdvertisingIs Pay-per-Call Advertising Right for You?

A Pay-per-Call advertising program will have your company listed in print publications and get radio and TV air time at no upfront cost. You only pay when a prospect calls as a result of the ads, and the phone call lasts a certain amount of time. There is no upfront media buy here!

The first step is to determine if this type of advertising is a fit for your company. Pay-Per-Call is an asset to businesses that provide a service or product that can be used by a large majority of consumers or businesses. Also, this is a great marketing option if you accept inbound sales calls and are looking to increase brand awareness. Pay-Per-Call advertising can be an especially lucrative ad channel if you have a national presence.

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Jan 20 2015
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What are the most important content marketing trends for 2015?

Published in Content Marketing

Content Marketing trends for 2015Content marketing is part science and part art. Different content marketing tactics serve their purpose during various stages of the sales cycle. Determining which content marketing methods to use can be an exhausting process. Additionally, some trends have lost effectiveness over time.

It’s important to consider your target audience’s interests to stand out. The annual growth rate of content is 200 percent, Forbes reported. With all the content that is flooding the Internet on a daily basis, brands need to ensure their marketing efforts are relevant and engaging. In the past, marketers could attract buyers by merely offering content, but now it needs to be meaningful to work for lead generation. Content that is highly targeted and personalized will stand out from competitors. Now that the Internet is saturated with content, potential customers are pickier about what they want to read – or better yet, share with others.

Additionally, companies will realize they need both content marketing and search engine optimization, not one or the other. Content can boost search results, but you can’t produce it without keeping SEO best practices in mind.

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Jan 16 2015
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Is Pay Per Call Marketing Right For My Business?

Published in Pay Per Call

Pay Per Call Marketing - Get Your Customers To Call YouOn the surface, Pay-Per-Call Marketing sounds like it would be a fit for any business.  If a business only has to pay for ad-generated calls without having to pay for the ads themselves, who wouldn’t want to sign up?

While this is true to some degree, let’s look at some of the factors that contribute to a successful Pay-Per-Call campaign.

First off, just like your other marketing efforts, it’s important to know the numbers in your business.

What are your profit margins?

This is important because you need to know how much you are able to spend to acquire a lead.  For example if you sell flowers nationwide, but are only profiting $50 per order, it would be very difficult to make any money if each qualified call costs you $20 – knowing that not every qualified call or lead will turn into a sale.

There needs to be a good understanding on what you can afford to Pay-Per-Call based on your conversion rates.  This brings us to our next point:

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Jan 12 2015
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Affiliate Marketing 101: Establishing Your Commission Payout

Published in Affiliate Marketing

How To Calculate Affiliate Marketing Commission

If you’ve decided to build a strong affiliate team and program for your business, one of the first things you will have to figure out before approaching potential affiliates is your commission payout. Determining your commission payout is critical in developing a strong affiliate program; go too low and you will not attract affiliates or go too high and you’ll be spending your finances ineffectively.

I recommend joining affiliate networks and look at a variety of programs related to yours. Sites like Commission Junction, Share A Sale and LinkShare all provide affiliate management services (more on that in a future post). These sites list affiliate programs by industry or you can do a keyword search to find similar business and services to yours. You will be able to find information on the payout rate and the success of the affiliate program to get an idea of what commission your competitors are setting.

Now that you know what range your commission needs to be you need to determine if you can afford to deliver a competitive commission. Do you have the profit margin to give up 10-25% of each sale? Can you afford to pay $10 a lead? These and the following are important questions you need answers to before moving forward.

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Jan 09 2015
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Affiliate Marketing 101 – What is an Affiliate?

Published in Affiliate Marketing

Affiliates may be somewhat of a mystery to many businesses as they are not often talked about when devising a marketing plan. But having a team of great affiliates can be a major asset when trying to grow your business.

Affiliates are like a commission-only sales force; you only compensate them when they generate a pre-determined desired action. For example, the action is typically when a new lead is generated or when a sale is made. This relationship is simple: you need new customers and affiliates can deliver them. You do not need to have a huge marketing budget to be successful when you have great affiliates doing the work for you.

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About Us

Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & lead generation. We are about performance that takes our clients' results to the next level. Prestige Marketing serves clients in Vancouver, Richmond, Burnaby, and Toronto, Canada.