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Feb 21 2014

3 Trends in Targeted Ads [Infographic]

Reaching more customers in 2014 means keeping up with the latest tools. Here are three ways you can boost your engagement this year.


Online Recruitment Via Social Media:

» 94% of organization plan to use – or already using – social media to recruit job candidates

» LinkedIn is the top social network for recruiting, followed by Facebook and Twitter


» LinkedIn offers ad space on employees’ profile to help recruit like-minded employees

Mood-Based Ads:

» 71% of Facebook users self-censor to some degree, but only 34% of status updates and 12-15% of comments were self-censored

Twitter’s New Tailored Audiences Program:

» Premiered in December 2013, this program enables advertisers to utilize user IDs and email address to target Twitter users

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3 Trends in Targeted Ads

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