NetSquared is a globally mobilized community meetup organization with Net2Van being its second largest chapter. It’s all about fostering innovation in community management and social entrepreneurship. In an effort to engage more and build ties with the local grove of designers, creators, and markers, we hit up their latest meetup to learn.
On this Net Tuesday, we were talking event planning and marketing with Let’s Party! How to Create a Buzz-Worthy Event at SAP Vancouver‘s Yaletown executive offices. Over a hundred attendees braved the snow to hear globetrotting publicist Kei Baritugo of Bold Love Communications talk about her adventures in PR and planning events in the entertainment industry (think Cannes, Sundance, the Junos, and much more).
She offered some useful pro tips amidst her expletive laden presentation to much delight from extolling the virtues of budgets, pre-planning, social currency, and lead time. Creating buzz is all about manufacturing touch points or moments. People care about things other people care about and you need to properly use tools at your disposal. It was an enlightening talk about engaging your audience.
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