Marekto published an interesting new B2B marketing focused infographic talking about how content marketing has transformed traditional advertising methods.
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” – Content Marketing Institute (CMI)
(via Post and Beam)
Generating active content has become an extension of overall marketing and branding materials businesses and organizations already sends out. Creating high-quality content in order to build your brand as a thought/knowledge leader within your industry and trust in the community focused on a target audience is a very viable way of generating leads and engaging customers.
Why should companies use content marketing?
Risk mitigation: It develops trust using information and data to persuade the customer and inform their decision making in order to lessen the idea of risk.Read More