• 604.273.0002 | 855.577.1139 (toll free)
  • info@prestigemarketing.ca
Online Marketing
May 28 2015
Comments are off for this post.

Is Mass Marketing Dead?

FacebookTwitterGoogle+LinkedInTumblrStumbleUponShare

Is mass marketing dead?It’s not hard to imagine a future where interactive marketing messages are nearly inescapable. As advertising increasingly gets incorporated into our every device, brands will have even more opportunities to interact with consumers in every aspect of their lives – and will tailor their messages accordingly. As marketing gets customized to consumers’ particular tastes and interests, it’s worth asking: What future is there for mass marketing?

The Wall Street Journal went so far as publishing a farewell to mass marketing recently. The article envisioned a future in which advertisers will pinpoint the exact moments and needs that users have and supply consumers with the solutions they are looking for in real time. In other words, the more ways we have to reach the masses, the less relevant mass marketing could become.

We’re already witnessing a mass trend toward customization in marketing, aided by new software packages, social media and other technology. But traditional mass marketing hasn’t gone away, either. Marketers won’t stop trying to reach large swaths of consumers in broad geographical areas any time soon, and they’ll probably continue using some of the same methods for doing so.

Read More
May 25 2015
Comments are off for this post.

Consider Live-Tweeting At Your Next Event

Published in Social Media

Live-tweeting can boost your eventYou put so much effort into both attending and planning memorable events. Why not leverage those experiences to your advantage? Live-tweeting allows anyone from stakeholders at their desks to customers on the train to follow the highlights of an event. It will not only prompt attendees to keep the conversation going, but extend the life of the event.

Live tweets are another layer of event-related content that helps marketers expand their audience and increase influence in their industry. It’s one of the best ways for people to engage with your business after an event, and you can attract new followers and drive people to your website.

Read More
May 21 2015
Comments are off for this post.

How To Define Your Brand Personality

How to define your brand personalityDid you know your brand has a personality? At least, it should. And it’s better to define it before someone else does. A given brand’s personality is a set of human characteristics that are relatable to your target audience – just like a person. It’s an important way marketers can control how customers view brands and organizations.

Defining a brand’s personality does require some thought on how you want to be seen. It should be a reflection of your organization’s personality as well as your ideal customers. If they are young, edgy and urban, then you will market to them differently than you would to affluent, settled suburbanites.

Successful brand personalities also frequently tap into our fantasies, whether to connect us with the fierce athletes of Nike or the adventuresome rebels of Harley Davidson.

Read More
May 19 2015
Comments are off for this post.

Marketing Email Subject Lines That Work

Published in Email Marketing

Marketing email subject lines that workMarketers hoping to entice prospects to open, read, click or act on emails face the need for a delicate balance. How do you write a subject line that’s urgent but informative? Enticing, not off-putting?

Online email marketing consultancy Phrasee studied the click rates and open rates of about 700 emails. It found that even very subtle differences in word choice can have a major impact on the likelihood of the recipient taking the action you want. While the right phrasing in email marketing helps increase business sales, language that suggests boasting or too much urgency can backfire on marketers. Even minor grammatical distractions like too many commas or capitalized words can land an email in the trash folder.

Read More
May 14 2015
Comments are off for this post.

7 Things To Include In Your Lead Generation Forms

Published in Lead Generation

Lead Generation Forms

The last stop on the journey to lead conversion, your website’s lead generation form is a crucial step in the process of creating prospects for your business. Whether it converts visitors to subscribers or puts prospects in touch with your business, there are key ingredients any form should have to optimize its success rate.

Do all of your lead conversion forms contain these seven elements?

1. Social logins: Social logins can make it fast and easy for visitors to sign up for content access with essentially one click.

2. Testimonials: In addition to compelling copy, Business 2 Community explains that marketers can boost their credibility through testimonials because they introduce you and your business as an expert resource. They function as compliments to the copy on your landing page, which entices visitors to provide their contact details for further interaction.

Read More

About Us

Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & lead generation. We are about performance that takes our clients' results to the next level. Prestige Marketing serves clients in Vancouver, Richmond, Burnaby, and Toronto, Canada.