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Jan 07 2015
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Lead Generation with Email Marketing – Tips for 2015

Published in Email Marketing
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Email marketing tips for 2015Even though it’s been around for a while, email marketing is still one of the best ways to attract new customers and build strong relationships with clients. Many marketers have moved on to other digital tactics, but email is a tried and true technique that drives results and offers a high return on investment. Like many other marketing channels, email has changed over time. Here are some ways that emails will likely be used in 2015 for lead generation:

1. Mobile responsive messages will be mandatory

Mobile website traffic surged in 2014. More people are using their smartphones to check email, search the Web and browse their social networks than ever before. Not accommodating mobile users is a crucial error for any marketer, even in the business-to-business sector. Subscribers expect to be able to easily view emails from any device. Poorly designed mobile emails take a long time to load, and it may be difficult for users to click through to your website. Responsive emails can ensure all device users are able to view the message.

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Jan 06 2015
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How Pay Per Call can Pump Up the Gym Industry

Published in Pay Per Call

Pay Per Call Advertising for Franchise Gyms

In North America there are many franchise gyms (Steve Nash Fitness, Gold’s Gym) in every city. Some have a North American presence, while others may only have a local reach. Excluding the single mom and pop fitness centers, most franchise gyms have multiple locations to provide customers a convenient location to attend.

Franchise gyms typically convert the best once a customer has tried their service. Franchise gyms will often go as far as offering free trials to the gym, a free session with a personal trainer and discounted memberships to get customers through the door.

As it stands, most gyms who offer promos ask people to go online or to sign up. This leaves the onus on the customer to take action. Even if they did go online and get their free trial pass there is still a good chance that they never even use it.

So how can we get people to not only take the first step in signing up for the offer but actually come through the door? The answer is in Pay Per Call Marketing!

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Jan 02 2015
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7 Tips for Business-to-Consumer Lead Generation

Published in Promote & Reach

7 tips for B2C lead generationLead generation receives a lot of attention in the business-to-business community, but what about B2C? Consumer-facing companies need a consistent stream of leads to maintain revenue growth. Unlike in B2B marketing, businesses have less time to build the relationship with prospects. Marketers need to find new ways to create opportunities to acquire customers, according to MarketingProfs. Here are some tips to maximize your lead generation efforts:

1. Confirm interest with email

It’s a waste of time and your marketing budget to pursue leads who aren’t interested in your products or service. When potential customers subscribe to your email list, it may be a good idea to follow up with a confirmation message that asks them to take another action such as clicking a link. People who are willing to do this tend to be more profitable to your business because they are more engaged. Leads who don’t respond after multiple confirmation messages are unlikely to provide as much value.

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Dec 31 2014
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How Effective Is Your Content Marketing?

Published in Content Marketing

How effective is your content marketingContent marketing is one of the most important lead generation tools. It’s been commanding a greater share of marketers’ attention and budgets for the past few years, and 2015 doesn’t seem to be any different. Content is crucial for nurturing leads in the business-to-business sector, and it can inform their purchasing decisions. Even though content has been a major trend in marketing for the past several years, some companies still struggle to do it effectively.

In 2014, Forrester Research studied 30 different B2B brands to determine how well their content resonated with their audiences, according to Click Z. Unfortunately, only 4 out of the 30 companies succeeded in this area. Marketers need to focus on creating content that buyers want to read. Otherwise, marketing materials often are reduced to product features and why a particular company has the best offering. B2B marketing is highly complex, but marketers need to provide relevant information for prospects. While each brand and its audience is different, conducting tests can reveal which types of content are the most effective.

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Dec 29 2014
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Online Marketing Trends for 2015

7 online marketing trends for 20152014 is quickly coming to a close, which means it’s already time to consider marketing plans for 2015. Marketing is consistently getting more personalized and happens across a larger number of channels, and this is expected to continue next year. Here are the top 7 trends marketers and advertising agencies need to be aware of in the next 12 months:

1. Mobile will take precedence over other channels

Mobile has been threatening to overtake desktop Web traffic for the past few years, and marketers will most likely lead with their mobile strategies in 2015, according to Click Z. Because so many consumers interact with marketing materials on the go, it’s crucial to prioritize this channel. Customers need to be able to interact with content from their smartphones and tablets. In addition, apps will create a new opportunity for advertising.

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About Us

Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & lead generation. We are about performance that takes our clients' results to the next level. Prestige Marketing serves clients in Vancouver, Richmond, Burnaby, and Toronto, Canada.