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Feb 25 2014
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#VanCM: Let’s Party! NetSquared Vancouver

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NetSquared is a globally mobilized community meetup organization with Net2Van being its second largest chapter. It’s all about fostering innovation in community management and social entrepreneurship. In an effort to engage more and build ties with the local grove of designers, creators, and markers, we hit up their latest meetup to learn.

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On this Net Tuesday, we were talking event planning and marketing with Let’s Party! How to Create a Buzz-Worthy Event at SAP Vancouver‘s Yaletown executive offices. Over a hundred attendees braved the snow to hear globetrotting publicist Kei Baritugo of Bold Love Communications talk about her adventures in PR and planning events in the entertainment industry (think Cannes, Sundance, the Junos, and much more).

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She offered some useful pro tips amidst her expletive laden presentation to much delight from extolling the virtues of budgets, pre-planning, social currency, and lead time. Creating buzz is all about manufacturing touch points or moments. People care about things other people care about and you need to properly use tools at your disposal. It was an enlightening talk about engaging your audience.

(also: whythisbox?)

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Feb 21 2014
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3 Trends in Targeted Ads [Infographic]

Reaching more customers in 2014 means keeping up with the latest tools. Here are three ways you can boost your engagement this year.

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Online Recruitment Via Social Media:

» 94% of organization plan to use – or already using – social media to recruit job candidates

» LinkedIn is the top social network for recruiting, followed by Facebook and Twitter

Tip:

» LinkedIn offers ad space on employees’ profile to help recruit like-minded employees

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Feb 20 2014
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SFU SMA’s Marketer’s Night 2014

We attended the 24th annual Marketer’s Night brought to you by the SFU Student Marketing Association. This year’s talk and networking sessions focused on the topic of guerilla marketing among room full of eager students and professionals at the Fairmont Waterfront Hotel.

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The night was dedicated to learning how to stand out in unconventional ways and set your brand apart from all the noise out there in the advertising world.

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This year, the focus was more on how marketing agencies work as opposed to more traditional learning within the marketing departments of companies and organizations. We heard from all corners of the industry and local professional marketers from Rouge Media Group, Rethink, Smak Media, and Destination BC (formerly Tourism BC).

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Feb 12 2014
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Top Apps of 2013 [Infographic]

Is it about time for a New York Times best-selling apps list? Probably, But plenty of people are already weighing in on the best quality apps we saw in 2013, and now we’ve combined a little bit of both: Learn about a few of the apps that took the digital world by storm last year – and what trends will shape 2014.

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Top grossing apps for Google Play and Apple Store:

» Candy Crush Saga – #1 top grossing app on Google Play

» Clash of Clans – #1 top grossing app in the Apple Store

Top messaging app:

» WhatsApp Messenger

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Feb 06 2014
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The Social Non-Profits [Infographic]

Non-profits have long benefitted from the Internet’s vast power to raise awareness and drive support. With the recent addition of Facebook’s “Donate Now” button, social media has taken the next step in matching worthy causes with folks who care. Learn how to keep your followers active – and what they look for in a charity’s social campaign.

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Infographic Highlights:

»  82% of respondents think social media is effective to get more people talking about causes and issues

»  65% of online charity supporters get their primary cause information from friends and family on social media

»  animals and Children are the most popular causes on social media

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Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC advertising, Per Inquiry & CPA advertising, affiliate marketing and account management.

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