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Sep 22 2014
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Using Geo-targeting to Reach Local Customers

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“Local” has been a buzzword for a while now, and it shows no signs of falling by the wayside. Buying local produce, supporting local businesses–consumers are becoming more concerned with their surrounding communities every day. So doesn’t it make sense for businesses to focus on their local marketing efforts?

Inside a Chinatown shop

(via Eric Flexyourhead)

Unfortunately, data shows that some local businesses are falling behind when it comes to their marketing efforts, according to Brandmuscle’s “State of Local Marketing Report“.

Marketing has probably changed more in the past two years than the previous fifty,” Clarke Smith, chief strategy officer at the organization, said in a recent press release. “Insights from our study help corporate marketers and their local affiliates make sense of the growing complexity of communication channels so that the marketing programs they build can work across dozens, hundreds or thousands of regional markets.

Targeting local consumers
The increased focus on shopping locally for goods and services provides businesses of all sizes the chance to find their niche in a community and capitalize. However, with most consumers turning to the Internet these days, simply running ads on local radio stations and TV channels is not enough.

Geo-targeted marketing is all about setting up your website and business so search engines know you are a local option for consumers. Whether prospective customers are searching on Google maps or are turning to their smartphones to find a local business, you’ll want to make sure you are a part of the results.

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Sep 11 2014
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5 Ways Social Media is Changing Your Brain

Published in Promote & Reach

Social media being everywhere has started to affect and change how we think and act in many ways. AsapSCIENCE has this nifty video on how social media is rewiring our brain functions. Here are 5 ways how it’s changing how we perceive, interact, and react to the world.

  1. Addiction: The immediate rewards from social media with little effort required is refocusing our attention, emotions, and decision making into processing neurological excitement following these interactions.
  2. Multi-tasking: It’s now harder to switch between tasks and remember information with our collective constant sense of distraction.
  3. Phantom vibrations syndrome: Our brains are interpreting an “itch” for social media interactions psychologically through perceived notifications.
  4. Self-involvement: Social media has heightened our own views and experiences thanks to a built-in of audience as we receive instant feedback from talking about ourselves constantly.
  5. Relationships: Partners actually favour meeting first online with its anonymity and honesty about expectations.

(via SocialTimes)

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Sep 04 2014
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SEO vs. PPC

Are you wondering if Search Engine Optimization or Pay-Per-Click is the right strategy for your business’ needs? Or perhaps, you’re just wondering what the difference between SEO and PPC is.

Our very own SEO specialist Laure Sabini explains the differences in detail below.

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Sep 02 2014
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HTTPS and Google Rankings So Far

Last month, search giant Google announced it was giving a minor ranking boost to websites with HTTPS (and SSL 2048-bit key certificate security), giving webmasters an extra incentive to bolster web security for users and migrate to a more secure standard.

google-https

Google heavily qualified the move, saying it would likely affect “fewer than 1% of global queries”, but it was still seen as a possibly significant impact. However, a SearchMetric study released today shows no discernible ranking benefit so far in Google for sites who migrated from HTTP to HTTPS in the last month.


(via Search Engine Roundtable)

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About Us

Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & Account Management. We are about performance that takes our clients' results to the next level.

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