Small businesses will likely not be as successful as their competitors if they do not have the ability to understand what their customers are looking for. Business owners need to know their target audience’s wants and needs, and how they can effectively market their business to attract potential customers. So how do you understand your customer better?
Google Analytics tracks your website data, which can be analyze and help strengthen your marketing efforts. With so many different areas to look at inside the Google Analytics report, here are five areas which small businesses should focus on to get a better understanding on their website:
1. Traffic Sources
Review where your customers are coming from, including organic search and social media traffic. You can also see how many visitors are unique and how many are returning visitors.