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Online Marketing
May 06 2015
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What’s Missing From Your LinkedIn Profile?

Published in Social Media
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Whats missing from your LinkedIn profileWe tend to think of LinkedIn as an online resume, but marketers should consider it as an important social media tool and an integral part of any program.

LinkedIn has more than 300 million members, and the membership is continuing to rise. So be sure you’re taking advantage of the many different ways your LinkedIn profile can help you do your job.

Does your profile include these strategic marketing components?

Headshot: This should be a professional image that expresses both you and your brand.

Headline: As Business 2 Community points out, your headline appears in search results and is the first thing that people see. For that reason, be sure it includes keywords to help others find it. Think of something enticing that will help you stand out.

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May 04 2015
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3 Common Pay-Per-Click Pitfalls

3 pitfalls to avoid in PPC

The abundance of information on pay-per-click solutions can make it hard to know whether each new development will help you improve your overall PPC revenue – or leave you spinning your wheels. Even seasoned marketers and PPC managers struggle with figuring out which trends will help them boost ad revenue through website traffic.

If you face one of three common pitfalls, you are not alone:

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Apr 30 2015
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7 Ways to Measure Your Content Marketing Success

7 ways to measure your content marketing successAs marketing becomes central to digital marketing strategies, marketers should measure their program’s success on more than a hunch. More and more, we’re expected to quantify the success of our content marketing to justify our budget. The best measurements look beyond a shopper’s initial response and gauge sustained engagement compared with downstream revenue.

In other words, retweets and likes may not matter as much to your business objectives as actual leads and sales. Here are seven ways to prove your content marketing program is worth the investment:

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Apr 28 2015
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Tips for Managing Your Affiliate Marketing Program

Published in Affiliate Marketing

Tips for managing your affiliate marketing program

If you’re managing an affiliate marketing program on a low budget – or outsourcing the task out to someone else – you may be left with ineffective strategies, sluggish growth or dissatisfied clients.

Affiliate marketing should be a measurable way to boost sales. But how do you ensure your program has the potential to take your brand awareness to the next level? Does your program provide constant recruitment of new affiliates? Does it align with your clients’ strategies, as well as your own? American City Business Journals urges you to first be sure affiliate marketing fits into your company’s overall marketing and brand strategy before diving in. For this to happen, you’ll need to devote attention to all of your affiliate programs or find someone who can.

Some marketers get so bogged down in the weeds they end up actually wasting company resources, rather than addressing the nature of the challenges to their program. Digital marketers in particular should review their management techniques for new ways to grow strategically. With the potential to represent 5 to 15 percent of online sales and performance based payout structure, affiliate marketing is a necessary part of the digital marketing portfolio for retailers looking to grow their online sales, Multichannel Merchant reported.

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Apr 23 2015
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How B2B Buying is Evolving

Digital Marketing - B2B

Traditional business-to-business buying involved two things: wooing customers at live events and buying ads in hopes of hitting the jackpot. Between the digital revolution and a younger demographic dictating new buying trends, things are not so straightforward anymore.

Now there are more players than ever and many more layers to the B2B buying process. The way buyers conduct their research and make purchasing decisions has changed with the times, as well. MarketingProfs reported that millennial B2B buyers want to interact directly with vendors’ representatives far more than Gen X or baby boomer buyers when researching products and services. If you’ve been out of the game for a while, expect to see three major factors affecting the field:

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About Us

Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & lead generation. We are about performance that takes our clients' results to the next level. Prestige Marketing serves clients in Vancouver, Richmond, Burnaby, and Toronto, Canada.