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Blog
Aug 07 2014
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Video Marketing is the New Black

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Video has always been a high mark for content creation and marketing strategies for its quality storytelling using audio and visuals to get your brand’s messaging across. In the last year or so, however, we’ve seen an apex and renaissance of internet video production from across mediums, industries, and networks. Let’s discuss why.

video-marketing (via Fernando Biz)

1) Creating video at your fingertips.

The power of high quality video is everywhere from your phone, camera, webcam, and pretty much every device you own. Easy to use suites, editing software, and social networks optimized for video have also made it better than ever to craft your message or specially tailored video content to share online.

2) Sharing and mobile video.

Since the advent and continuing development of YouTube and other video networks, people have loved sharing video. This evolution has grown leaps and bounds with the days of buffering and clunky streams more or less over. All this video is in the power of your hands as users are viewing or streaming video on their mobile devices at higher than ever rates. Also, the results of video speak for themselves:

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Jul 30 2014
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The Importance of Content and its Role in Inbound Marketing

As content is shared and spread through networks like Twitter and Facebook news aggregators like Reddit and Digg and bookmarking sites like Delicious and others, the reach of the content can grow virally. This can lead to substantial increases in visibility.

importanceofcontent-inboundmarketing-edit

As content is picked up and syndicated from site to site, many links can be built to the company’s blog or home page. These links can significantly improve the site’s overall visibility in search engines.

Along with improvements in search engine rankings, content marketing can create massive buzz and consistent referral traffic, as well as driving sales or leads.

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Jul 24 2014
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Inbound Marketing vs. Outbound Marketing

Inbound marketing is a strategy used by marketers to generate the attention of customers that are in need of your business, as opposed to the traditional methods of contacting customers by buying email lists, print ads, cold calling, and other forms of outbound marketing.

inbound-vs-outbound

Inbound: Any marketing tactic that relies on earning people’s interest instead of buying it.

  • Communication is interactive and two-way.
  • Customers come to you via search or refferals.
  • Marketers provide value.
  • Marketer seeks to entertain and/or educate.

Outbound: Any marketing that pushes products or services on customers.

  • Communication is one-way.
  • Customers are sought out via print, TV, radio, banner advertising, cold calls.
  • Marketer provides little to no added value.
  • Marketer rarely seeks to entertain or educate.
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Jul 16 2014
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Whitecaps FC Suite Social Contest: Winner #1

The first wave our Vancouver Whitecaps Suite Social contest is over with a final score. It was a tough matchup before Murray Lynn took over and dominated the competition, leading the final weeks in social interactions with the ‘Caps up until July. Congratulations to him on winning the first prize pack.

You can check the weekly leader boards here: week 1 / 2 / 3 / 4 / 5.

In case you missed it, here are the contest rules (below) for participating in the giveaway to win the prize packs.

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Jul 10 2014
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Content Marketing is the New Marketing

Marekto published an interesting new B2B marketing focused infographic talking about how content marketing has transformed traditional advertising methods.

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” – Content Marketing Institute (CMI)

(via Post and Beam)

Generating active content has become an extension of overall marketing and branding materials businesses and organizations already sends out. Creating high-quality content in order to build your brand as a thought/knowledge leader within your industry and trust in the community focused on a target audience is a very viable way of generating leads and engaging customers.

Why should companies use content marketing?

Risk mitigation: It develops trust using information and data to persuade the customer and inform their decision making in order to lessen the idea of risk.

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Prestige Marketing Inc. provides marketing solutions and campaign management for companies targeting local or international customers. Our core strengths include services in SEO, PPC Advertising, Per Inquiry & CPA Advertising, Affiliate Marketing & Account Management. We are about performance that takes our clients' results to the next level.

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