Last night, our very own Sharen Ram took on the form of Neil Gaiman’s vampy Snow White to attend “Paranormal Ad-tivity”. It was the Halloween event thrown by NABS West and AdDrinx at The Portside Pub in Gastown. Sharen is a member of NABS from her time in Toronto, and looks forward to meeting you at future NABS West events. Prestige is always happy to share about great local organizations, and with NABS, it’s in the name: the National Advertising Benevolent Society. NABS is Canada’s only NPO that assists advertising or communications industry professionals who have been affected by illness, injury, financial difficulties or unemployment.
Some of NABS’s services include a national helpline, financial assistance, personal and career planning, counseling services, and workshops. Not only is it a clearly great organization looking to support advertising professionals, NABS also connects some of our industry’s best at fun socials such as last night’s. Keep your eyes open for the next social at Christmas time, and you can find more information about the Cannes Lions International Festival of Creativity here. Prestige hopes to connect with you at industry gatherings like these around Vancouver!
Following in the footsteps of other social media giants like Facebook and LinkedIn, Twitter is now a publicly traded company. Will the site’s ad revenue continue to soar? Learn how marketers can take advantage of Twitter’s new direction.
Twitter’s Public Potential
With a broad global user base, strong leadership, and an eye on the mobile sphere, Twitter’s value shows no signs of slowing any time soon.
Twitter’s Statistics for Marketers:
» 16% of American Internet users are active on Twitter, most popular among young, college-educated people.
» The average Twitter user spends 170 minutes per month on the site.
» In 2013, 97% of top brands are using Twitter and 34% of marketers have used Twitters for lead generation.
The Twitter IPO is expected to spark major expansion in advertising, mobile, and international reach, which means new opportunities for marketers to increase brand exposure. Continue reading »
This past weekend, Prestige had the opportunity to connect with the Vancouver Whitecaps FC management, and catch the team in action at BC Place. The team has been receiving much attention in the news lately, with their exciting 3-0 victory over the Colorado Rapids on Sunday, which was also Young-Pyo Lee’s final game with the team. Prestige greatly enjoyed our time there, getting to introduce ourselves to the Whitecaps, and getting to know them a little better. It’s important to us to be a local business that is actually a part of what is local and relevant. The Whitecaps personify so much of our city’s spirit of connectivity, drive, and growth, so to Prestige, the Whitecaps are very much a part of the local pulse.
2014 is looking to be an exciting year indeed – an open-roof, stretching, strategic, strong year of building together.
We’ve already introduced everyone to Nick, the face of our Toronto office. But we want to show everyone where to find us, too – as much as our work is about online marketing, it’s always nice to connect in tangible ways as well. We would be happy to get off our headsets, emerge from behind our multiple desktop screens to chat with you! Here’s where the East Coast magic happens, feel free to drop by anytime if you are in the Toronto area.
Prestige is excited to grow our company, as well as the companies we do online marketing and strategising for. We feel fortunate that after only two years, our company has expanded to a point where we are able to be a part of local business in two of the most exciting cities in Canada. We find our location in Toronto really fitting, considering King Street was historically a business hub, since the beginning of the city. Here is an illustration of the intersection of King Street and York Street in 1834. The Chewett building shown here is the first office block in the city, and was the largest building at the time:
Today, King Street West remains central to Toronto, and the area is only growing:
Prestige Marketing is sponsoring this year’s annual Lotus Awards, held at the Vancouver Convention Center on November 13. Since Prestige is a local firm, it is especially apt that the Lotus Awards is also very much about BC’s creativity and talent in the advertising industry. Keeping with the spirit of community in which it began, this year’s awards is themed, “We Are All Friends Here.” The judges are referred to as “your new BFF’s,” three of whom have ties to Vancouver or Canada, and all five have exciting careers as part of the international design community.
While the event began with a sole focus on advertising, it has developed, like the rest of the industry, to include and specialize in specific categories: Design, Digital, Print, Broadcast, Out of Home (Billboard, Transit or Poster Campaign), Public Service, Misc (Best PR, Photography), and Student. Projects are submitted within the appropriate categories, and winners selected by the BFFs.
Charmingly, the Lotus site created a “Complimenerator,” which generates generic compliments (“I’ve heard so many good things about you.” “Have you lost weight?”) you can pass on to others via social media, to spread niceties and laughs leading up to the awards. And in case you forgot the Lotus Awards is Canadian, there is also an “Unsung Heroes” category, where attendees nicely submit nominations for coworkers whose roles get less limelight than their fellow creatives.
As the Lotus Awards draw nearer, Prestige is in enthusiastic preparation to help foster the growth of relationship among advertising creatives. There are just over three weeks before the show, and tickets are on sale. We’ll see you there!
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