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    Marketing Blog      Infographic      A Trip to the Google Zoo – What Google Algorithm Updates Means for SEO [Infographic]
Infographic     
Dec 05 2013

A Trip to the Google Zoo – What Google Algorithm Updates Means for SEO [Infographic]

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Keeping track of all Google’s algorithm updates can feel like visiting a zoo where they’re always moving the penguin exhibit. Even the most experienced SEO masters can get a little lost. Here’s a roadmap to a few of the biggest updates in recent years – plus tips on how to adjust your route accordingly.

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Google changes its search algorithm about 500-600 times each year. In the past 3 years, we’ve seen three major updates:

» The Panda/Farmer – debuted February 2011
» The Penguin – debuted April 2013
» The Hummingbird – debuted August 2013

According to Google, the roll-out of Hummingbird doesn’t impact SEO substantially, although the update does impact 90% of searches. Search results still reward high-quality, original content, perhaps more than ever before.

(click to enlarge the infographic)

The Google Zoo - What Google Algorithm Updates Means for SEO

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