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What to Expect when Hiring a Digital Marketing Agency
Companies that want to success in today’s market need to have a strong online presence. Marketing tactics used in the past, such as newsletters, leaflets, events, radio and TV ads, etc. are still important but need to be combined with a comprehensive and customized digital strategy. Some companies decide to save money and assign their…
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How to improve your online ranking in 2017
Is in your 2017 business plan to focus more efforts on increasing your website ranking? Congratulations you are in the right track to take your business to the next level! In this blog post we have compiled several useful tips to achieve this goal with the help of SEO. What’s is SEO? If you are…
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SEO Recommendations for 2017
The digital marketing landscape will keep changing and growing at fast speed in 2017 and predictions for Search Engine Optimization (SEO) are similar. You need to be aware of the changes and respond to the new trends. To help you strategize successfully your SEO activities we have summarized some recommendations that you can start implementing now…
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Online Advertising Acronyms: PPC, CPM, UV, PI, PV, CPC, CPA, CTR
Having an efficient online marketing strategy is core for businesses with an online presence. Measuring the impact of your marketing strategy is as important as implementing it and it requires understanding of the basic advertising terms used by marketers nowadays. In this article we have compiled a list of online marketing terms and acronyms…
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How to Generate Revenue with Pay Per Call Advertising
In a world of ever expanding channels and devices, marketers have to be very strategic about where they invest their budgets. And one of the biggest measures of success for marketers is a healthy ROI.
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Which CTAs Will Convert Better For You?
What is your call-to-action (CTA) strategy? We all know including them in our ads, blog articles, and site content is important. Many businesses tend to sandwich their content with a CTA at the beginning and at the end. The logic behind this is sound: putting a CTA button at the top is the first thing…
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4 Reasons Why Pay-Per-Call Add Value To Digital Performance Marketing Strategy [Infographic]
With more and more users searching on their mobile devices, giving them the option to call and speak with someone directly has played a huge role in improving conversions.
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Pay Per Click Is Search Engine’s Best Friend [Infographic]
Search Engine Marketing (both paid and SEO) is one of the most effective form of customer acquisition. While there is a lot of focus on growing organically through Search Engine Optimization, marketers should not dismiss Pay Per Click Advertising. Even if your website is ranked #1, data showed that paid ads provides 50% incremental clicks. This number is even greater when the organic result rank 5 or below. Thus, whether your website is ranking in the top 3 spots or lower, pay per click advertising can help boost your visibility and generate traffic that might have been missed.
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